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VisitScotland – QA Scheme


VisitScotland’s Quality Assurance (QA) scheme was in the process of being overhauled during my time there.

The scheme provides assessments and gradings of various types of tourism businesses, providing them with a star rating that can be displayed on a plaque outside their premises.

Whilst the product itself was being reviewed by the QA team, my responsibility was for the information architecture of the QA section of the website.


The majority of all visits for the QA gradings had ground to a halt during the pandemic and one option being considered was the ability for businesses to self-assess themselves initially and for a member of the QA team to visit and confirm their grading at a future date.

This meant that a wealth of information needed to be made available to the users. A range of guidance documents was available for each type of business – these were all in PDF format.

Adding these documents to the site as a series of pages was our chosen approach as it made things more accessible and easier to maintain & update.


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